Shift platform
AI Video
Realistic AI video for business — from a prompt, a product shot, or a multi-scene plan.
Shift Video generates professional AI video — text-to-video, image-to-video with reference control, and multi-scene composed plans — through governed model access and a shared creative budget.
AI video has crossed the quality threshold for real business use — product clips, social content, explainers, and localized marketing. Shift routes each request to a governed model catalog based on the workflow you need: a single product shot becoming a moving clip, a text prompt becoming a scene, or a multi-scene plan composed into one video.
Unlike consumer tools, video generation in Shift shares the organization's creative budget, respects department policies, and keeps generated assets in your organization's storage.
Video workflows
- Text-to-video — describe the scene, get the clip
- Image-to-video — animate a product shot or visual with strict source fidelity
- First/last frame control — pin the start and end of the motion
- Multi-scene plans — compose several generated scenes into one coherent video
Governance that comes with it
- Per-model and per-department access policies
- Duration and output caps enforced by plan
- One creative budget across images and video
Frequently asked questions
- Can we generate video from our own product images?
- Yes. Upload an image as a first-frame or reference input and Shift routes the request to an image-to-video model that preserves the source.
- Where do generated videos live?
- Generated assets are ingested into your organization's configured storage — temporary provider URLs are never the canonical asset.